Whether it’s posting pictures, videos, or interacting in the metaverse, today’s students who aspire to apply their social media skills to business marketing must be prepared! This course on Social Media Business Marketing provides them with the foundational knowledge of social media technology and marketing principles. The course begins with an introduction to Social Media platforms and then goes in depth into the marketing and advertising strategies used to support a company’s social media strategy and campaigns. Through activities and projects, students will gain firsthand knowledge of this exciting field.
This course also prepares students for the Social Media Strategist certification.